وَيَا قَوْمِ لَا يَجْرِمَنَّكُمْ شِقَاقِي أَن يُصِيبَكُم مِّثْلُ مَا أَصَابَ قَوْمَ نُوحٍ أَوْ قَوْمَ هُودٍ أَوْ قَوْمَ صَالِحٍ ۚ وَمَا قَوْمُ لُوطٍ مِّنكُم بِبَعِيدٍ (89)
(11:89) My people! Let not your opposition to me lead you to guilt that would bring upon you the chastisement that struck earlier the people of Noah, and the people of Hud, and the people of Salih. And the land of the people of Lot is not far from you! *100
*100). Shu'ayb reminded his people of the story of the people of Lot (peace be on him). This tragic episode took place not far from where the people of Shu'ayb lived. In addition, it was no more than six or seven centuries previously that the people of Lot were utterly destroyed.