(28:63) Those concerning whom this Word will be true, *86 will say, "()ur Lord, these are indeed the people whom we had misled: we led them astray even as we ourselves were led astray. We plead our innocence before You: *87 they did not worship us." *88

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*86) This implies those satans from among jinns and men, who had been set up as associates, of God in the world, whose teachings had been followed in preference to Divine Commandments, and dependence on whom had made the people give up the Right Way and adopt the wrong ways of life. Such persons may not have been called gods and lords as such, but since they were worshipped and obeyed as one should worship and obey only God, they were inevitably made partners in Godhead.
*87) That is, "We did not lead them astray forcibly. We neither deprived them of their powers of seeing and hearing nor of their powers of thinking, nor there ever arose a situation when they wanted to follow the right way but we might have forcibly pulled them to the wrong way. But just as we ourselves had gone astray of our own free will, so they also of their own free will accepted the wrong way when we presented it before them. Therefore, we are not responsible for what they did: we are responsible for our acts and they are responsible for theirs."
There is a subtle point to be noted here. Allah, in fact, will question those who had set up others as associates with Him, but before they make an answer, those who had been set up as associates will speak up. The reason is: When the common polytheists will be questioned thus, their leaders and guides will feel that their doomsday had come, for their followers will certainly blame them for their deviation. Therefore, even before the followers say something in response, the leaders will forestall them and start pleading their innocence.
*88) That is, "They did not serve us but served their own selves alone. "